Canva Templates
In 2022, I introduced and onboarded our creative and marketing team to Canva as a platform for creative production and non-creatives to access editable branded materials. We partnered with an outside agency (Headquarters) to create a series of editable print and digital materials for our local store marketing team. This was one of the first projects to flush out the new marketing brand. From there, our internal team was able to create our own templates for the email marketing team to use exclusively without having to reach out to the creative team for minor updates. As a result, Canva streamlined the creative process by minimizing creative production and empowering cross collaboration between teams at MOD.
CRM Templates
In 2023, I led a creative team effort to design a series of cut and paste templates in Canva that can easily be edited and manipulated but the digital team. The goal of this project was to remove production design from the creative department and empower the email marketing team to update copy for customer relationship management emails and in-app messages. We created a series of email “hero images” and editable body copy sections.
*Prior to creating the templates in canva, I concepted a few email designs based on recurring offers to our MOD rewards members. These email slices would become separate pieces in canva and can be mixed and matched based on the offer.
“Free Delivery” is a recurring offer we send out to our MOD rewards members. In order to keep it fresh and not too repetitive, we came up with a few static images for in-app messages and social that the digital team could choose from.
Local Store Marketing Templates
Our local store marketing team had recurring needs for new store openings that included printed materials as well as digital ads. The creative team partnered with Headquarters agency to utilize Canva to create a series of editable templates that would be easy to adjust based on store location and the various offers.
ART DIRECTION: Annelise Cregger
DESIGN: Headquarters Agency
the notes feature in canva allowed our team to make quick updates outside of email and teams messages.
ex. editable flyer where our LSM team can edit the copy in the text boxes, while the rest of the imagery and copy remains locked and static. This ensures that everything stays aligned and on-brand.
BRAND ASSETS (TO DRAG & DROP)
ex. digital ad that our LSM team can edit just the store name and address while the rest of the imagery and copy remains locked and static. This ensures that everything stays aligned and on-brand.
